Week 3 Response

Although all group presentations were well done given the limited amount of time given, the one group campaign that stood out the most for me was the one proposing the use of Hannah Montana's celebrity.

The reason being they were able to apply one benefit/cue, etc. so that it would involve the target audience. At the same time, the campaign was unique enough to utilize more or less the same resources to pass 2 separate messages for 2 different groups - thus, potentially reserving costs.

I also found it interesting how many groups utilized the power of celebrity to convey within their campaigns....