I definitely found the video about 50 years of Health Communication very interesting. One thing that I mentioned in class (and still remains with me now) is the power of 'celebrity'/entertainment stars. I'm putting 'celebrity' in quotation marks bc that word is definitely open to interpretation, esp. today. In the video we saw how this power/influence could have both a negative and positive effect on the behaviors of their target audiences. For example, Lucy and her husband, Ricky (or Desi) - no se - were seen promoting a product (cigs) which could have persuaded some to start an unhealthy habit. Whereas, on the other side, we saw the ailing Yul Brenner and his anti-tobacco ad decades later. To see a star that ppl may have idolized has the possibility to make someone change their smoking behavior.
In these same two examples, though, what is also apparent is that they occurred in 2 different times. Lucy and Ricky/Desi were promoting the use of a product which I'm sure in that day didn't have as much research as now (or even in the Yul Brenner's ad's epoch) that showed how the use of tobacco products is overwhelmingly associated with cancer and other underlying diseases. So, it makes me question, if Lucy had known what we know now (or, again in Yul's last days) back when she did the cig add would she have done it......doubt it bc America is falling out of love with cigs and pushing anything associated with cigs to the margin. So how would one become popular in mainstream America when they promote/associate with something that mainstream America doesn't agree with.
One last thing. This is in response to Danette's blog about the type of tv advertisements being tailored for the particular/likely audience. THAT IS SO TRUE. I was watching Sex and the City and I was like - daaaang -bc I had never seen so many monistat/pad ads grouped together like that.
Subscribe to:
Post Comments (Atom)
1 comment:
How fun! I think it's definitely a good idea to keep a blog...but make sure you write about whatever you feel like. Being the private person you are, you may just stick to what you "need" to write about vs. what you "want" to write about. I'm looking forward to it.
P.S- love the picture of graduation with your sisters...it reminded me of the novel The Joy Luck Club, where at the end, when she meets her two other sisters, she says, that together the three of us made a picture of our mother.
Post a Comment