Like everyone else, I enjoyed the presentations this week. It was interesting to see what hard work we all have put in to our projects over the course of the semester. I also appreciated the fact that Dr. E gave us feedback right away about the projects. However, one thing that he mentioned that I have problems accepting was his comment about having one objective for our two segments. If I understood (and remember) correctly, he didn't agree with having only one objective for the two segments as it defeated the purpose of doing segmentation in the first place. But, in our situation (the food stamp group) the one objective is relevant to both segments as it is in the pathway to reaching our goal which is utilizing food stamps to increase "access to food and a more healthy diet." There is no distinct phone number that the WIC people should call compared to the Non-WIC recipients. In essence, it is a one way street when one of the biggest factors preventing these families (both WIC and Non-WIC) from calling and making an appointment is the lack of knowledge about eligibility and the FSP in general. In conclusion, no our segmentation didn't lead us to two different objectives but it did allow us to identify the language and message that would work best with the two groups.
Well, I can't wait to get our group's mini-project 2 back!
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